Designer Lead

Full Time Permanent contract

Salary £30k-£35k

Central Birmingham (travel pass included)

This is a fantastic time to join West Midlands Trains as we embark on your new franchise to improve our passenger’s journeys. As part of the wider Abellio Group, West Midlands Trains Ltd, operates as a joint venture - West Midlands Railway and London Northwestern Railway, delivering over 1,300 safe and reliable services per day for more than a 60 million passengers per year.  Since the start of our franchise in 2017 we have been committed to improving our services, investing a whopping £1 billion into the region’s network, £18million in the development of all our workforce.

We are looking to recruit a Designer Lead who will be responsible for on and off-line design creation in line with the companies commercial, brand and marketing objectives. This includes conception/ideation, copywriting and art working for print, digital including rich media, web, event collateral and designing for the railway infrastructure

Principal Accountabilities :

• Support the growth of our new brands, by leading a clear and consistent approach to design across all touchpoints.
• Support the Marketing Managers with the creative development of marketing campaigns and tone of voice from briefing stage through to delivery – working with strategic creative agencies and helping to lead projects.
• Work within brand guidelines and propose developments/growth of documents.
• Proactively plan/schedule design and art working requirements, liaising with the Marketing Team and internal stakeholders ensuring key deadlines are met.
• Develop conceptual/big campaign ideas that can work across multi-media touch points to help brand awareness and commercial gain.
• Working alongside the Brand Manager, build and manage an asset bank of imagery and collateral.
• Provide adhoc design support for other areas of the business ie HR, Internal Comms, PR etc.
• Develop and maintain brand station toolkit to ensure brand consistency at station level.
• Manage agencies and suppliers, ensuring that larger design projects are developed and delivered in line with the brand and business requirements.
• Be the production liaison for key projects with the brief owner and printer

Experience, Knowledge & Qualifications Required;

• Design professional Educated to degree / HND level, with design qualifications
• Minimum 3 years’ experience in a design role
• Advanced through the line knowledge, including but not limited to Print, Email, Magazine, Print, Leaflets, Out of Home, Digital Display, Social Media, Web and preferably video
• Ability to work under pressure to meet tight deadlines is essential whilst maintaining accuracy of work.  Good organisation and prioritisation is essential
• Ability to collaborate, manage, influence and motivate across organisational boundaries
• Excellent negotiation and communication skills
• Full understanding of the Adobe Creative Suite products including Indesign, Photoshop, Illustrator, Animate, Acrobat, Dreamweaver, After Affects etc
• Basic HTML experience and CRM platforms are advantageous to assist with digital communications

(Please refer to the JD attached)

In addition to a competitive salary, West Midlands Trains offer a wealth of benefits including free first class travel on West Midlands Trains and other Abellio group trains for you, your partner and dependent children, 75% discount on all other train travel over most of the UK rail network, development opportunities to help you further your career with West Midlands Trains and a competitive pension scheme.

Applications

Applications will be considered from internal colleagues after completion of their 6 months probationary period.  A full check of absence, performance, disciplinaries and safety incidents will be considered when sifting applications.

We reserve the right to withdraw this advert at any time due to high volumes of applications.

(please submit your application as early as possible to avoid disappointment).