West Midlands Trains has an exciting opportunity for a Media Relations Manager to promote West Midlands Trains in a positive, balanced and well-informed way across local, national, trade and social media. Support the Head of Corporate Affairs in developing and delivering the company’s media engagement strategy and partnerships. Responsible for managing the company’s media relations processes and systems including the out of hours on-call rota. Identifying media opportunities that create goodwill and deliver a positive reputation for WMT

Key Accountabilities

To act as the first point of contact between WMT and the media, ensuring all media enquiries are answered timely and accurately, to ensure that the objectives of the business are achieved

Research and write material to positively inform and influence internal and external audiences.

Support the Head of Corporate Affairs in developing the Corporate PR and media strategy, ensuring all opportunities to build company reputation are optimised, via press releases, excellent media relationships (regional, trade and national), promotional initiatives, sponsorship, publications and other PR initiatives. Ensure Corporate PR and press initiatives support and complement marketing strategy, and help to drive income generation.  Optimise positive media scores

Develop and maintain effective systems for managing and measuring (traditional and social) media engagement including, but not exclusively, Mynewsdesk, Twitter and Kantar (or their successors).

Build relationships with media management peers and colleagues in partner organisations to support WMT’s drive to improve customer service, reputation and the WMT Investment Programme

In addition to a competitive salary West Midlands Trains offers a wealth of benefits including free travel on Abellio trains for you, your partner and dependent children, 75% discount on all other train travel over most of the UK rail network, development opportunities to help further your career with West Midlands Trains, and a contributory defined salary pension. 

For more information please see the job description attached.

Please note; this vacancy is subject to the closed list process being concluded