CRM and Digital Marketing Manager
Job reference: SYS-3706
CRM and Digital Marketing Manager
Job reference: SYS-3706
This vacancy has now expired, and is not accepting any new applications. p>
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West Midlands Trains has an exciting opportunity for a CRM and Digital Marketing Manager, a brand new role as part of the new franchise.
You will own & develop the CRM & digital acquisition strategies to drive E-commerce growth and build customer trust through online channels for the WMR and LNR brands. Build plans to support the WMT business revenue targets and maximise profitable growth of products and services whilst supporting promotion of the WMT marketing franchise commitments.
Lead & deliver CRM, SEO, PPC and digital display (paid & earned) strategies to support business/product objectives and the overall business revenue and growth objectives for WMT brands (West Midlands Railway & London Northwestern Railway).
Work closely with the marketing team, revenue management, sales, customer experience and retail functions to analyse current sales/market performance of online channels and develop campaigns to deliver E-commerce objectives and build trust in our brands amongst leisure & business customers and commuters.
Responsible for concept, delivery and analysis, including idea generation, proposal preparation, overseeing production process and overseeing execution.
Establish ongoing reporting dashboards to provide customer behaviour and actionable insights to drive E-commerce growth and build trust amongst online customers through digital channels.
Evaluate online performance of tactical campaigns, sharing insights with internal teams and approved agencies for future development and optimisation.
In addition to a competitive salary West Midlands Trains offers a wealth of benefits including free travel on Abellio trains for you, your partner and dependent children, 75% discount on all other train travel over most of the UK rail network, development opportunities to help further your career with West Midlands Trains, and a contributory defined salary pension.
For more information please see the job description.
Please note; this vacancy is subject to the closed list process being concluded
This vacancy has now expired, and is not accepting any new applications. p>
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively. p>