London Northwestern Railway is a new brand that operates in a highly competitive environment and major investment is planned within the next 4 years. This job is to drive growth through campaigns focussed on its core offering of providing ‘an alternative way to travel’ and capitalising on the enhancements the investment delivers.  New markets will be developed, and latent demand driven from existing markets by cleverly marketing our product offering.

Key accountabilities:

Plan marketing communication campaigns utilising the full marketing mix, to deliver activity to target customer segments including business, leisure, commuter & airport travel.

Maximise the planned investment opportunities eg. new trains, improved timetables, new destinations etc, and take advantage of latent demand to drive growth.

Launch a brand-new smartcard proposition and drive channel shift.

Own and deliver the annual marketing calendar, taking into account positive and negative exogenous factors that impact usage eg. seasonality, improvement upgrade work, events etc.

Work closely with the marketing team, revenue management, sales, customer experience and retail functions to understand and develop customer propositions to drive trust and revenue.

Work closely with digital in-house and communications expertise to enhance propositions through online, PR and own channels to drive conversion, awareness and trust.

Partner with event, attraction and tourism agencies (eg.West Midlands Growth Company, Marketing Liverpool) to deliver joint activity for commercial benefit.

In addition to a competitive salary West Midlands Trains offers a wealth of benefits including free travel on Abellio trains for you, your partner and dependent children, 75% discount on all other train travel over most of the UK rail network, development opportunities to help further your career with West Midlands Trains, and a contributory defined salary pension. 

For more information please see the job description.

Please note; this vacancy is subject to the closed list process being concluded